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Cookie Policy

Please read this policy carefully together with our Privacy Notice as it contains important information on who we are and how we use cookies on our website

We may change this policy from time to time, when we do we will inform you via email or an updated banner on the website.

Our Website

This website is operated by Primal Gray Private Limited. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and it also allows us to improve our site.

This cookie policy only relates to your use of our website to browse and purchase our products.

Throughout our website we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you. These other third party websites may also use cookies or similar technologies in accordance with their own separate policies. For privacy information relating to these other third party websites, please consult their policies as appropriate.

What are cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

There are three main types of cookies:

  • Session cookies: specific to a particular visit and limited to sending session identifiers (random numbers generated by the server) so you don't have to re-enter information when you navigate to a new page or check out. Session cookies are not permanently stored on your device and are deleted when the browser closes;
  • Persistent cookies: record information about your preferences and are stored in your browser cache or mobile device; and
  • Third party cookies: placed by someone other than us which may gather data across multiple websites or sessions.

We describe our use of cookies, including a detailed list of your information which we and others may collect through cookies, below.

Consent to use cookies and changing settings

We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested (e.g. to enable you to put items in your shopping basket and use our check-out process).

You can withdraw any consent to the use of cookies or manage any other cookie preferences by clicking on the pop up at the bottom of any page on our site. You can adjust your preferences by clicking 'Manage Cookies' on the pop up. It may be necessary to refresh the page for the updated settings to take effect.

We use cookies for general purposes

    • Strictly necessary (essential) cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
    • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. These cookies are sometimes placed by third party providers of web traffic and analysis services.
    • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
    • Targeting cookies. These cookies collect information about your browsing habits and inferred interests to make advertising more relevant to you. They are also used to limit the number of times you see an advert as well as to measure the effectiveness of an advertising campaign. These cookies are usually placed by third party advertising networks. They remember the other websites you visit and this information is shared with third party organisations, for example advertisers.

When you visit other websites you may see an advertisement for Primal Gray because you visited our website. You may opt-out of network advertising programs that track your activities across multiple websites to deliver personalised advertising content to you.

In the U.S., please visit the Digital Advertising Alliance Ad Choices Opt-Out Page.

In Canada, visit the Digital Advertising Alliance of Canada Opt-Out Page.

  • Social media cookies. These cookies allow users to share our website content on social media such as Facebook, Instagram and Twitter. These cookies are not within our control. Please refer to the respective privacy policies of the social media providers for how their cookies work.

Our use of cookies

The table below provides more information about the cookies we use and why:

  • Strictly Necessary cookies - help makes our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies and therefore we will not request your consent
primalgray.com Cookie Name Purpose Duration
_cfduid This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators Session
_zlcstore This cookie is necessary for the chat-box function on the website to function Persistent
_shopify_d The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com Session
AWSALBCORS This is used in context with load balancing, in order to optimize user experience 6 days
cart_currency The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com 13 days
cookietest This cookie is used to determine if the visitor has accepted the cookie consent box Session
secure_customer_sig This cookie is used to store customer credentials securely when processing a purchase on the website - the cookie is essential in making a secure on line transaction 1 year
shopify_pay_redirect The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com 1 day
ZD-suid Unique id that identifies the user's session Persistent

Preference cookies - enables our website to remember information that changes the way our website behaves or looks, like your preferred language or the region that you are in

primalgray.com Cookie Name Purpose Duration
_shopify_country This cookie is used to determine the preferred country setting selected by the visitor 1 day
lang Remembers the user’s selected language version of a website Session
ZD-store Registers whether the self-service-assistant Zendesk Answer Bot has been displayed to the website user Persistent

Analytical or performance cookies - help us to understand how visitors interact with our website by collecting and reporting information anonymously

primalgray.com Cookie Name Purpose Duration
_kla_id This cookie is used to collect in formation on the visitor's behaviour. This in formation will be stored for internal use on the website – internal analytics is used to optimize the websites or to register if the visitor has subscribed to a newsletter 2 years
_dc_gtm_UA-# Used by Google Tag Manager to control the loading of a Google Analytics script tag 1 day
_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website 2 years
_ga_# Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit 2 years
_gat Used by Google Analytics to throttle request rate 1 day
_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website 1 day
_hjAbsoluteSessionInProgress This cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID, so the visitor does not get registered twice 1 day
_hjFirstSeen This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website 1 day
_hjid Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes 1 year
_hjIncludedInPageviewSample Determines if the user's navigation should be registered in a certain statistical place holder 1 day
_hjIncludedInSessionSample Registers data on visitors' website-behaviour. This is used for internal analysis and website optimization 1 day
ga_client_id Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator Persistent
History.store Contains a visitor ID - This is used to track visitors' navigation and interaction on the website for internal website-optimization Session
ZD-buid Unique id that identifies the user on recurring visits Persistent

Targeting/Advertising cookies - are used to track visitors across websites. The intention is to display ads that are relevant and engaging for you and thereby more valuable for publishers and third party advertisers

primalgray.com Cookie Name Purpose Duration
_zlcmid Preserves users states across page requests 1 year
_fbp Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers 3 months
gcl_au Used by Google AdSense for experimenting with advertisement efficiency across websites using their services 3 months
_landing_page Stores visitors' navigation by registering landing pages - This allows the website to present relevant products and/or measure their advertisement efficiency on other websites 13 days
_orig_referrer This cookie is used to collect information on a visitor. This in formation will become an ID string with information on a specific visitor – ID information strings can be used to target groups with similar preferences, or can be used by third-party domains or ad-exchanges 13 days
_pin_unauth Used by Pinterest to track the usage of services 1 year
_s Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant 1 day
_shg_session_id Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes 1 day
_shg_user_id Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement 5 years
shopify_fs Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant 1 year
_shopify_sa_p, _shopify_sa_t Collects data on visitors' behaviour and interaction - This is used to make advertisement on the website more relevant. The cookie also allows the website to detect any referrals from other websites 1 day
_shopify_y, _y Collects data on visitors' behaviour and interaction - This is used to make advertisement on the website more relevant 1 year
2c.cId, nostojs Determines which products the user has viewed, allowing the website to promote related products 4 years
wisepops, wisepops_props, wisepops_visits Used in context with pop-up advertisement-content on the website. The cookie determines which ads the visitor should be shown, as well as ensuring that the same ads does not get shown more than intended 2 years
wisepops_session Used in context with pop-up advertisement-content on the website. The cookie determines which ads the visitor should be shown, as well as ensuring that the same ads does not get shown more than intended Session

Unclassified cookies - are cookies that we are in the process of classifying, together with the providers of individual cookies

primalgray.com Cookie Name Duration
_ELEVAR_GTM_SUITE—cart, country_code, VxJN52W7p3z-cw-rapid-js-qoe-5, VxJN52W7p3z-cw-rapid-js-visitor-3 Persistent
geolocation 6 days
ometria 1 year
tt_sessionId Sessions

Our use of cookies

Please note that the following third parties also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies:

Analytical or performance cookies - help website owners to understand how visitors interact with websites by collecting and reporting information anonymously

Third party Cookie Name Purpose Duration
Collect google-analytics.com - Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels Session
personalization_id twitter.com This cookie is set by Twitter.com - The cookie allows the visitor to share content from the website on to their Twitter profile 2 years
Rakuten Cookies are used for advertising and marketing purposes See full policy
here

Targeting/Advertising/Tracking - these cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Third party Cookie Name Purpose Duration
_pinterest_ct_ua pinterest.com - Used by Pinterest to track the usage of services 1 year
ads/ga-audiences google.com - Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites Session
ATN atdmt.com - Targets ads based on behavioural profiling and geographical location 2 years
Bcookie, bscookie linkedin.com - Used by the social networking service, LinkedIn, for tracking the use of embedded services
fr facebook.com - Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers 3 months
https://cx.atdmt.com/ atdmt.com - Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers Session
i/adsct t.co - The cookie is used by Twitter.com in order to determine the number of visitors accessing the website through twitter advertisement content Session
lang Set by LinkedIn.com when a web page contains an embedded "Follow us" panel Session
lidc Used by the social networking service, LinkedIn.com, for tracking the use of embedded services 1 day
NOSTO_SESSION connect.nosto.com - This cookie is used to determine which products the visitor has viewed. This information is used to promote related products and optimize ad-efficiency 1 day
tr facebook.com - Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers Session
UserMatchHistory linkedin.com - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences 29 days
v3 pinterest.com - Used by Pinterest to track the usage of services Session