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Please read this policy carefully together with our Privacy Notice as it contains important information on who we are and how we use cookies on our website
We may change this policy from time to time, when we do we will inform you via email or an updated banner on the website.
This website is operated by Primal Gray Private Limited. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and it also allows us to improve our site.
This cookie policy only relates to your use of our website to browse and purchase our products.
Throughout our website we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you. These other third party websites may also use cookies or similar technologies in accordance with their own separate policies. For privacy information relating to these other third party websites, please consult their policies as appropriate.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.
There are three main types of cookies:
We describe our use of cookies, including a detailed list of your information which we and others may collect through cookies, below.
We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested (e.g. to enable you to put items in your shopping basket and use our check-out process).
You can withdraw any consent to the use of cookies or manage any other cookie preferences by clicking on the pop up at the bottom of any page on our site. You can adjust your preferences by clicking 'Manage Cookies' on the pop up. It may be necessary to refresh the page for the updated settings to take effect.
When you visit other websites you may see an advertisement for Primal Gray because you visited our website. You may opt-out of network advertising programs that track your activities across multiple websites to deliver personalised advertising content to you.
In the U.S., please visit the Digital Advertising Alliance Ad Choices Opt-Out Page.
In Canada, visit the Digital Advertising Alliance of Canada Opt-Out Page.
The table below provides more information about the cookies we use and why:
primalgray.com Cookie Name | Purpose | Duration |
---|---|---|
_cfduid | This cookie is a part of the services provided by Cloudflare - Including load-balancing, deliverance of website content and serving DNS connection for website operators | Session |
_zlcstore | This cookie is necessary for the chat-box function on the website to function | Persistent |
_shopify_d | The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com | Session |
AWSALBCORS | This is used in context with load balancing, in order to optimize user experience | 6 days |
cart_currency | The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com | 13 days |
cookietest | This cookie is used to determine if the visitor has accepted the cookie consent box | Session |
secure_customer_sig | This cookie is used to store customer credentials securely when processing a purchase on the website - the cookie is essential in making a secure on line transaction | 1 year |
shopify_pay_redirect | The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com | 1 day |
ZD-suid | Unique id that identifies the user's session | Persistent |
Preference cookies - enables our website to remember information that changes the way our website behaves or looks, like your preferred language or the region that you are in
primalgray.com Cookie Name | Purpose | Duration |
---|---|---|
_shopify_country | This cookie is used to determine the preferred country setting selected by the visitor | 1 day |
lang | Remembers the user’s selected language version of a website | Session |
ZD-store | Registers whether the self-service-assistant Zendesk Answer Bot has been displayed to the website user | Persistent |
Analytical or performance cookies - help us to understand how visitors interact with our website by collecting and reporting information anonymously
primalgray.com Cookie Name | Purpose | Duration |
---|---|---|
_kla_id | This cookie is used to collect in formation on the visitor's behaviour. This in formation will be stored for internal use on the website – internal analytics is used to optimize the websites or to register if the visitor has subscribed to a newsletter | 2 years |
_dc_gtm_UA-# | Used by Google Tag Manager to control the loading of a Google Analytics script tag | 1 day |
_ga | Registers a unique ID that is used to generate statistical data on how the visitor uses the website | 2 years |
_ga_# | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit | 2 years |
_gat | Used by Google Analytics to throttle request rate | 1 day |
_gid | Registers a unique ID that is used to generate statistical data on how the visitor uses the website | 1 day |
_hjAbsoluteSessionInProgress | This cookie is used to count how many times a website has been visited by different visitors - this is done by assigning the visitor an ID, so the visitor does not get registered twice | 1 day |
_hjFirstSeen | This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website | 1 day |
_hjid | Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes | 1 year |
_hjIncludedInPageviewSample | Determines if the user's navigation should be registered in a certain statistical place holder | 1 day |
_hjIncludedInSessionSample | Registers data on visitors' website-behaviour. This is used for internal analysis and website optimization | 1 day |
ga_client_id | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator | Persistent |
History.store | Contains a visitor ID - This is used to track visitors' navigation and interaction on the website for internal website-optimization | Session |
ZD-buid | Unique id that identifies the user on recurring visits | Persistent |
Targeting/Advertising cookies - are used to track visitors across websites. The intention is to display ads that are relevant and engaging for you and thereby more valuable for publishers and third party advertisers
primalgray.com Cookie Name | Purpose | Duration |
---|---|---|
_zlcmid | Preserves users states across page requests | 1 year |
_fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | 3 months |
gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services | 3 months |
_landing_page | Stores visitors' navigation by registering landing pages - This allows the website to present relevant products and/or measure their advertisement efficiency on other websites | 13 days |
_orig_referrer | This cookie is used to collect information on a visitor. This in formation will become an ID string with information on a specific visitor – ID information strings can be used to target groups with similar preferences, or can be used by third-party domains or ad-exchanges | 13 days |
_pin_unauth | Used by Pinterest to track the usage of services | 1 year |
_s | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant | 1 day |
_shg_session_id | Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes | 1 day |
_shg_user_id | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement | 5 years |
shopify_fs | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant | 1 year |
_shopify_sa_p, _shopify_sa_t | Collects data on visitors' behaviour and interaction - This is used to make advertisement on the website more relevant. The cookie also allows the website to detect any referrals from other websites | 1 day |
_shopify_y, _y | Collects data on visitors' behaviour and interaction - This is used to make advertisement on the website more relevant | 1 year |
2c.cId, nostojs | Determines which products the user has viewed, allowing the website to promote related products | 4 years |
wisepops, wisepops_props, wisepops_visits | Used in context with pop-up advertisement-content on the website. The cookie determines which ads the visitor should be shown, as well as ensuring that the same ads does not get shown more than intended | 2 years |
wisepops_session | Used in context with pop-up advertisement-content on the website. The cookie determines which ads the visitor should be shown, as well as ensuring that the same ads does not get shown more than intended | Session |
Unclassified cookies - are cookies that we are in the process of classifying, together with the providers of individual cookies
primalgray.com Cookie Name | Duration |
---|---|
_ELEVAR_GTM_SUITE—cart, country_code, VxJN52W7p3z-cw-rapid-js-qoe-5, VxJN52W7p3z-cw-rapid-js-visitor-3 | Persistent |
geolocation | 6 days |
ometria | 1 year |
tt_sessionId | Sessions |
Please note that the following third parties also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies:
Analytical or performance cookies - help website owners to understand how visitors interact with websites by collecting and reporting information anonymously
Third party Cookie Name | Purpose | Duration |
---|---|---|
Collect | google-analytics.com - Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels | Session |
personalization_id twitter.com | This cookie is set by Twitter.com - The cookie allows the visitor to share content from the website on to their Twitter profile | 2 years |
Rakuten | Cookies are used for advertising and marketing purposes | See full policy here |
Targeting/Advertising/Tracking - these cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
Third party Cookie Name | Purpose | Duration |
---|---|---|
_pinterest_ct_ua | pinterest.com - Used by Pinterest to track the usage of services | 1 year |
ads/ga-audiences | google.com - Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites | Session |
ATN | atdmt.com - Targets ads based on behavioural profiling and geographical location | 2 years |
Bcookie, bscookie | linkedin.com - Used by the social networking service, LinkedIn, for tracking the use of embedded services | |
fr | facebook.com - Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | 3 months |
https://cx.atdmt.com/ | atdmt.com - Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers | Session |
i/adsct | t.co - The cookie is used by Twitter.com in order to determine the number of visitors accessing the website through twitter advertisement content | Session |
lang | Set by LinkedIn.com when a web page contains an embedded "Follow us" panel | Session |
lidc | Used by the social networking service, LinkedIn.com, for tracking the use of embedded services | 1 day |
NOSTO_SESSION | connect.nosto.com - This cookie is used to determine which products the visitor has viewed. This information is used to promote related products and optimize ad-efficiency | 1 day |
tr | facebook.com - Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | Session |
UserMatchHistory | linkedin.com - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences | 29 days |
v3 | pinterest.com - Used by Pinterest to track the usage of services | Session |