ETHICAL TRANSPARENCY

How We Make Our Shirts

Most shirts are designed to look good once.
Ours are made to hold up - across plans, places, and repeat wear.

At Primal Gray, every piece is built with a clear focus: it should feel right the moment you wear it, and still feel right much later.

From fabric to final stitch, we keep things precise, consistent, and considered. No excess. No shortcuts. Just what needs to be done, done properly.

Fabric, First

Everything starts with the fabric.

We choose materials based on how they actually perform:

• how they feel on the skin
• how they fall on the body
• how they hold up over time

Most of our shirts sit in the 100–120 GSM range - light enough for heat, structured enough to hold shape.

We prioritise fabrics that are:

• breathable in warm weather
• resistant to clinging and stiffness
• stable across multiple washes

Each fabric is tested for:

• colour fastness (so it doesn’t fade quickly)
• shrinkage control
• surface durability (to avoid early pilling)

Because a shirt that only works on day one doesn’t really work.

Built to Be Worn (Not Just Seen)

A good shirt should handle more than one outing.

It should:

• stay comfortable through long evenings
• keep its structure after multiple wears
• not need constant fixing or adjusting

This comes down to construction.

We focus on:

• clean seam finishing for durability
• balanced stitching density so the shirt holds its shape
• reinforced stress points (collar, cuffs, placket)

It’s the difference between something you try once, and something you keep going back to.

The Details You Don’t Notice (At First)

Most people won’t look at stitch count or construction.

But they’ll notice:

• when a collar starts collapsing
• when buttons don’t sit right
• when a shirt loses structure after a few washes

We don’t build for the first wear. We build for the fifth, the tenth, the twentieth.

In pieces like our embroidery, that means:

• higher stitch density
• longer production time per panel
• cleaner, sharper finish that holds over time

You may not see it immediately. But you’ll feel it.

How It’s Made Matters

We work with manufacturing partners who follow clear, structured standards.

That includes:

• safe and regulated working environments
• fair and consistent wage systems
• adherence to industry labour practices

Because consistency in production shows up in consistency in the product.

The goal is simple: it should look just as good after a few wears as it did on day one.

Colour & Finish

The way a shirt is dyed and finished decides how it ages.

We focus on:

• colours that stay consistent across washes
• finishes that don’t break down early
• processes that preserve the fabric’s original feel

Each batch is tested to ensure:

• minimal colour bleed
• resistance to dullness over time
• even tone across the garment

So the shirt you buy is the shirt you keep.

A Considered Approach

We don’t overcomplicate production, but we don’t cut corners either.

We work with:

• trusted mills and suppliers
• proven materials
• controlled, repeatable processes

Every decision is made with one thing in mind: will this still feel right after repeated wear?

So every piece meets the same standard in feel, fit, and finish.

The Outcome

Clothing that doesn’t ask for attention. But holds it.

Refined. Comfortable. Reliable.
Designed for plans that don’t always go as planned.