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Press Coverage

Elevated Eco-Fashion

Step up your style game while reducing your carbon footprint with these must-have sustainable fashion essentials.

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Shades of Blue

These blue outfits will be your perfect companions for all kinds of outings, from brunches to mall errands.

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Celebrating Consious Indian Labels Steering Clear From The Greenwashing Mandate

With clothing that can be integrated effortlessly into the consumer’s everyday wardrobe from 9 AM TO 9 PM, Primal Gray uses fabrics that are 50-80% better for the environment. The dyes used in the process have negligent carbon footprint, wherein the wastewater is treated and can be used in other processes alongside the chemical discharge being super low.

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7 homegrown brands to get your summer co-ord sets from

Primal Gray - The right balance between off-duty and chic co-ord sets

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Clean and Conscious

With simple yet high quality tailoring and handpicked sustainable fabric, the collection offers clean line and relaxed silhouettes, with a focus on detailing that makes each unique piece stand out.

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Yuv Bharat Ram’s Fashion Brand Primal Gray Key Focus On Sustainability For The Customers

Primal Gray was built on the principle of not only being environmentally conscious but also paying close attention to clean and linear silhouettes that could be worn from 9AM - 9PM, from work to dinner.

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How to create a perfect vacation bag

Another simple way to add zing to a simple, casual outfit for the beach is a fun, round neck tee, a casual linen shirt or breezy beach dresses. “Just remember to carry light and breathable fabrics like linen and cottons. It will also help you reduce the baggage weight

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Sustainable textiles, ethically responsible production

Yuv Bharat Ram, an entrepreneur with five years of experience in the fashion industry always desired to create contemporary luxury garments for the conscious consumer, and hence Primal Gray was born.

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Driven by a desire to create contemporary luxury

We carefully handpick each of our premium fabrics in order to minimize resource intensity and our carbon footprint.

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Style Tips for Year End Parties

Prefer comfortable and classy outfits over complicated couture advises designer Yuv Bharat Ram, founder of the label Primal Gray.

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This Year’s Main Garments

 

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Don’t be Afraid to Think Outside the Box and Take a Minimal Route This Time

 

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Face Magazine Kalki in Primal Gray

 

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